e.l.f. Cosmetics | #playbeautifully
CLIENT: e.l.f. Cosmetics
Insight: Low income millennial women don’t take shit from anyone. They know what they want and they’ll make sacrifices to get there, but they’ll NEVER compromise their style.
Campaign Objective: Convince low income millennial women that e.l.f. Is the best drugstore makeup brand because they understand women deserve to have fun and look their best without breaking the bank.
Collaboration with: Joanna Albert, Jacki Desantis
Photography: Laura Beckerdite
VIEW APP DEMO
The app uses emerging technology ModiFace, which is a facial tracking and augmented reality technology which creates the most realistic rendering of makeup products, with full vivid simulation of texture, shine and finish.