e.l.f. Cosmetics | #playbeautifully

 

CLIENT: e.l.f. Cosmetics

Insight: Low income millennial women don’t take shit from anyone. They know what they want and they’ll make sacrifices to get there, but they’ll NEVER compromise their style.

Campaign Objective: Convince low income millennial women that e.l.f. Is the best drugstore makeup brand because they understand women deserve to have fun and look their best without breaking the bank. 

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Collaboration with: Joanna Albert, Jacki Desantis

Photography: Laura Beckerdite

 

PRE LAUNCH

POST LAUNCH

THE APP

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The app uses emerging technology ModiFace, which is a facial tracking and augmented reality technology which creates the most realistic rendering of makeup products, with full vivid simulation of texture, shine and finish. 

THE WEBSITE

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The website we wanted to be as authentic as possible so we decided to fully code an operational website. I was the lead designer and developer for the site.