TB Alliance | FCB Health + SCAD CLC

 

CLIENT: TB Alliance

Insight: Tuberculosis is the leading epidemic in India

Campaign Objective: A SCAD collaboration with FCB Health in the research and development of concepts for an original advertising campaign for TB Alliance that would encourage target nations to expand their efforts on tackling TB.

Team Manager of project.

Update: The campaign ran and set a new record!

News: "India set for a record with rollout of world's first child-friendly TB drug" - Article