KITH | Fueled By Expression

 

CLIENT: KITH

OBJECTIVE: Clothing to millennials has become the largest form of expression. KITH recognizes this and believes that the correlation between personality and clothing style is beyond compare. KITH wants to bring awareness to the fact that clothing can create confidence and those who feel lost or misguided can use the family of KITH as a guide. Quiet advertising can scream loud messages, KITH wants people to break out of their comfort zones and be themselves. 

Art Direction: Will Leatherman

Copywriting: Zola Owsley

Photography: KITH Lookbook.