Bai Drink | #PureMeTime
CLIENT: Bai Drink
ASSIGNMENT: Pick any consumer product to connect with the "digital mom" on a new level, offering them something, or starting a conversation with the brand.
Insight: Currently mothers find "me time" in mundane tasks such as grocery shopping, doing errands, or even just waiting for the bus. Ultimately "Me Time" is no longer fun.
Campaign Objective: For the Pure Membership program to how that Bai supports the independent, empowered mothers by making "me time" stress free, healthy, and most importantly fun.
Project by: Will Leatherman & Erin Motherway
Art Direction, Copywriting, Motion Media