Bai Drink | #PureMeTime


CLIENT: Bai Drink

ASSIGNMENT: Pick any consumer product to connect with the "digital mom" on a new level, offering them something, or starting a conversation with the brand. 

Insight: Currently mothers find "me time" in mundane tasks such as grocery shopping, doing errands, or even just waiting for the bus. Ultimately "Me Time" is no longer fun.

Campaign Objective: For the Pure Membership program to how that Bai supports the independent, empowered mothers by making "me time" stress free, healthy, and most importantly fun. 

Project by: Will Leatherman & Erin Motherway

Art Direction, Copywriting, Motion Media