Mass General Hospital | Nothing Down About It.
CLIENT: Mass General Hospital, Children's Down Syndrome Department
ASSIGNMENT: Invent a utility to assist a single department of the Mass General Hospital in Boston, MA.
Insight: Parents of children with Down Syndrome often feel stuck, lost, challenged on an everyday basis and heavily rely on the support and encouragement of others in the Down Syndrome community.
Campaign Objective: Prove that MGH has the strongest support system for new, and existing parents, dealing with Down Syndrome by building a "village" of resources, support and encouragement.
Art Direction, Copywriting